Art Basel Miami Beach and numerous other art fairs open next week in Miami, and in anticipation, I am frequently asked for tips on attending a fair. I previously wrote a newsletter with my top 5 recommendations, and that advice has stood the test of time:
1. Look at the floorplan. Art fairs tend to be quite large, and they can be tricky to navigate. It is easy to turn the wrong direction, even if the layout is mostly a grid. Some booths have entrances on two aisles, and if you go in one side and out the other, you can get completely turned around. Floorplans are available at fair entrances and often can be downloaded beforehand from fair websites. It is a good idea to mark where you’ve been to orient yourself and also because galleries often reinstall portions of their booths from day to day, which confuses even the most seasoned fairgoers.
2. Wear comfortable shoes. I know everyone likes to be stylish, especially surrounded by fabulous works of art and people, but you won’t be able to see much of the art or focus on it if your feet hurt. At a minimum, bring a spare pair of shoes. You’ll thank me. You might also want to bring a supply of Band-Aids and Advil.
3. Bring extra money (cash) and patience for lunch. Art fairs are starting to expand and improve their food offerings, but in general, lunch at a fair is underwhelming, expensive and time consuming. The lines for food are particularly long during the VIP Preview, particularly in the VIP Lounge. Alternate suggestions are to eat before you go, bring a snack or plan in advance where to eat outside of the fair – most fairs are not well-situated to other food choices. And bring a bottle of water.
4. If you want to buy art, plan your visit in advance. As previously indicated, art fairs are generally big and crowded, which can make them overwhelming if you are “shopping”. Purchasing art at fairs can also be quite competitive, so it’s best to be prepared by knowing what galleries you want to visit and, if possible, what particular works of art you want to see. The best works are often sold in the opening hours.
5. Go with your Art Advisor. The easiest way to prepare for an art fair is to have a professional do it for you. An Art Advisor will often know in advance what galleries are bringing and can put desired works on hold. An Advisor will also be familiar with the layout, so you can look more efficiently and maximize your time. And an Advisor will be able to answer questions, explain different works of art and evaluate prices.
Feel free to contact me with additional questions or if you would like more information on any of the fairs.
10/22/16